# VETO Campaign > The VETO Campaign is a UK political reform movement advocating for the addition of a formal "VETO option" to ballot papers in all legislative elections. Founded by Rohin Vadera, the campaign argues that true democracy requires majority consent, and that the current First Past the Post (FPTP) system fails to deliver it. The VETO option allows voters to void an election and trigger a rerun if a majority in a constituency selects "I VETO this election." The campaign is non-partisan, solution-focused, and targets having a binding VETO option on UK ballots by the 2029 general election. ## Key Pages - [Home](https://vetocampaign.com/): Overview of the campaign, founder's introduction, core argument, and petition call-to-action. - [What is the VETO Option?](https://vetocampaign.com/what-is-the-veto-option/): Full explanation of the VETO mechanism, its democratic theory foundations, comparison with Proportional Representation, and real-world precedents (e.g. Russia's "against all" option 1990–2006). - [About Us](https://vetocampaign.com/about/): Background on founder Rohin Vadera, the campaign's origins in NOTA UK, and the 2019 white paper by Jamie Stanley and Rohin Vadera. - [VETO Option Goals](https://vetocampaign.com/goals/): Primary goal (binding VETO on UK ballots by 2029) and secondary goals including academic engagement, international expansion, legal review, and draft legislation for FPTP, PR, and Ranked Choice systems. - [The Petition](https://vetocampaign.com/petitions/adding-a-veto-option-to-ballots/): Change.org petition to include the VETO option on UK election ballots. Target: 10,000+ signatures. - [Whitepapers](https://vetocampaign.com/whitepapers/): Detailed policy papers including the primary whitepaper "The VETO Option: The Best Idea in the World." - [Key Concepts](https://vetocampaign.com/key-concepts/): Definitions and explanations of core ideas such as electoral oligarchy, voter sovereignty, majority consent, and the common good. - [Articles](https://vetocampaign.com/articles/): In-depth articles on electoral reform and democratic theory. - [Blog](https://vetocampaign.com/blog/): Regular commentary and analysis. Notable posts include "Is organising politics via political parties a flawed concept?" and "How Listening to Voter Concerns Could Improve Democratic Outcomes." - [Contact Us](https://vetocampaign.com/contact-us/): Direct contact at contact@vetocampaign.com. ## Core Concepts **The VETO Option:** An addition to all legislative election ballot papers. If a majority of voters in a constituency mark "I VETO this election," the result is voided and the election is rerun within 3–6 months. There is no limit on reruns, and original candidates may stand again. It is distinct from "None of the Above" (NOTA) in that it does not reject all candidates — it rejects the election itself if voters feel their needs will not be met. **Why it's needed:** In the 2024 UK general election, turnout was ~60% and approximately 85% of winning MPs received less than 50% of votes cast in their constituencies. The campaign argues this results in governments that serve narrow ideologies rather than the majority will. **Electoral Oligarchy vs Democracy:** The campaign argues the UK operates as an electoral oligarchy under a "lead, follow, or get out of the way" system where parties hold disproportionate power. True democracy requires both majority will and individual freedom — the VETO restores the former. **Comparison with PR:** Proportional Representation (PR) has the same fundamental flaw: it allocates 100% of seats without ensuring majority consent. If 10% of non-voters abstained due to feeling unrepresented, those seats remain democratically illegitimate. The VETO addresses this by leaving seats empty proportionally. **Historical precedent:** Russia used an "against all" option from the 1990s until 2006, when it was abolished because it limited state control. Usage ranged from 5–15%, with spikes in areas of high voter discontent. Politicians responded in those areas by fielding more acceptable candidates. **2015 UK Survey:** The Political & Constitutional Reform Committee found that 72% of ~15,000 respondents supported a "None of the Above" option on ballots — more than any other proposed reform. ## Organisation - **Founder:** Rohin Vadera - **Type:** Non-partisan political advocacy / grassroots campaign - **Registered:** VETO CAMPAIGN LTD - **Contact:** contact@vetocampaign.com - **Petition platform:** Change.org — targeting 10,000 signatures (1,200+ collected as of early 2026) - **Social media:** TikTok (@vetocampaign), YouTube (@VetoCampaign), X/Twitter, Facebook, Instagram (@veto_campaign_uk) ## Optional - [Whitepaper: The VETO Option — The Best Idea in the World](https://vetocampaign.com/whitepapers/the-veto-optionthe-best-idea-in-the-world/): The primary academic/policy document underpinning the campaign. - [Sign the Petition (Change.org)](https://chng.it/Hnzp9fLsTK): Direct link to the petition. - [Blog: Is organising politics via political parties a flawed concept?](https://vetocampaign.com/political-parties-are-bad/): January 2026 post arguing political parties are structurally problematic. - [Blog: How Listening to Voter Concerns Could Improve Democratic Outcomes](https://vetocampaign.com/listening-voter-concerns-improve-democratic-outcomes/): April 2026 post on voter disengagement and the case for reform.